Hi! I’m Jessica.

Strategic Design Director driving Color & Material innovation in Global Footwear

My Approach

I believe great design leadership requires the ability to operate at enterprise scale while staying relentlessly focused on the details that shape consumer connection and commercial success.

At Nike, I have shaped global color and materials strategies across Men’s, Women’s, Kids, Customization, and external collaborative collections, contributing to every iconic footwear model and the $30+B footwear business that defines the company.

I view color as the most powerful unifying force in the industry — the strategic thread that connects every product and category — and I drive color expression that delivers both broad coherence and distinctive, ownable expression.

My leadership approach is collaborative and decisive. I instinctively create clarity in complexity, bridge cross-functional teams, and foster an environment where designers feel empowered to take creative risks while delivering commercial impact.

Above all, I’m passionate about developing people—mentoring emerging talent, championing individual growth, and building high-performing teams of future leaders who elevate both the work and each other.

I bring a unique perspective to design.
One that merges the artistry and precision of the beauty industry with a bold, narrative driven approach.

My Story

Enterprise Color Strategy & Business Impact

I create enterprise-wide color and materials strategies that drive significant commercial growth and unify product lines across categories. From shaping iconic franchises like Air Force 1 — delivering sustained double-digit growth over 18+ seasons — to influencing billions in footwear revenue, I translate big-picture market insights into cohesive, high-impact systems that strengthen brand performance at scale.

Leadership Impact

Through strategic color and materials leadership, I’ve shaped enterprise-wide systems that drive both commercial success and cultural relevance.
Below are key examples of how I’ve delivered impact at scale — from visionary strategy to team empowerment and narrative excellence

Creative Leadership

I build and mentor high-performing creative teams, fostering a culture of excellence, collaboration, and individual growth. With experience leading through organizational change and reorgs, I bring clarity to complexity, close strategic gaps, and develop the next generation of design leaders who deliver exceptional work while advancing their careers.

Narrative & Brand Storytelling

I use color as a connective thread and leverage it as something referential. It holds meaning, cultural memory, and emotional charge. I pull from pop culture and shared visual language to build palettes and material stories that both unify a whole collection, and tell a story on product with no words. It’s a way to create desire and cultural relevance simultaneously.